What are Investment Strategies?

Investment strategies are strategies that help investors chose where and how to invest as per their expected return, risk appetite, corpus amount, long-term, short-term holdings, retirement age, choice of industry, etc. Investors can strategies their investment plans as per the objectives and goals they want to achieve.

Top 7 Types of Investment Strategies

Let’s discuss different types of investment strategies, one by one.


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#1 – Passive and Active Strategies

The passive strategy involves buying and holding stocks and not frequently deals in them to avoid higher transaction costs. They believe they cannot outperform the market due to its volatility; hence passive strategies tend to be less risky. On the other hand, active strategies involve frequent buying and selling. They believe they can outperform the market and can gain more returns than an average investor would.

#2 – Growth Investing (Short-Term and Long-Term Investments)

Investors chose the holding period based on the value they want to create in their portfolio. If investors believe that a company will grow in the coming years and the intrinsic value of a stock will go up, they will invest in such companies to build their corpus value. This is also known as growth investingGrowth Investing refers to capital allocation in potentially high earning companies such as small caps and startups, which grow much faster than the overall industry or mature companies. Because the returns on such investments are high, the risk that such investors face is also higher.read more. On the other hand, if investors believe that a company will deliver good value in a year or two, they will go for short term holding. The holding period also depends upon the preference of investors. For example, how soon they want money to say to buy a house, school education of kids, retirement plans, etc.

#3 – Value Investing

Value investing strategy involves investing in the company by looking at its intrinsic value because such companies are undervalued by the stock market. The idea behind investing in such companies is that when the market goes for correctionMarket Correction is usually referred to as a fall of 10% or more from its latest high. It happens due to various reasons such as declining macro-economic factors, intense pessimism across the economy, securities specific factors, over-inflation in the markets, and so on.read more, it will correct the value for such undervalued companies, and the price will then shoot up, leaving investors with high returns when they sell. This strategy is used by the very famous Warren Buffet.

#4 – Income Investing

This type of strategy focuses on generating cash income from stocks rather than investing in stocks that only increase the value of your portfolio. There are two types of cash income which an investor can earn – (1) DividendDividend is that portion of profit which is distributed to the shareholders of the company as the reward for their investment in the company and its distribution amount is decided by the board of the company and thereafter approved by the shareholders of the company.read more and (2) Fixed interest income from bonds. Investors who are looking for steady income from investments opt for such a strategy.

#5 – Dividend Growth Investing

In this type of investment strategy, the investor looks out for companies that consistently paid a dividend every year. Companies that have a track record of paying dividends consistently are stable and less volatile compared to other companies and aim to increase their dividend payout every year. The investors reinvest such dividends and benefit from compounding over the long term.

#6 – Contrarian Investing

This types of strategy allow investors to buy stocks of companies at the time of the down market. This strategy focusses on buying at low and selling at high. The downtime in the stock marketStock Market works on the basic principle of matching supply and demand through an auction process where investors are willing to pay a certain amount for an asset, and they are willing to sell off something they have at a specific price.read more is usually at the time of recession, wartime, calamity, etc. However, investors shouldn’t just buy stocks of any company during downtime. They should look out for companies that have the capacity to build up value and have a branding that prevents access to their competition.

#7 – Indexing

This type of investment strategy allows investors to invest a small portion of stocks in a market index. These can be S&P 500, mutual fundsA mutual fund is an investment fund that investors professionally manage by pooling money from multiple investors to initiate investment in securities individually held to provide greater diversification, long term gains and lower level of risks.read more, exchange-traded funds.

Investing Tips

Here are a few investing tips for beginners, which should be kept in mind before investing.

Advantages of Investment Strategies

Some of the advantages of investment strategies are as follows:

  • Investment strategies allow for diversification of risk in the portfolio by investing in different types of investments and industry based on timing and expected returns.
  • A portfolio can be made of a single strategy or a combination of strategies to accommodate the preferences and needs of the investors.
  • Investing strategically allows investors to gain maximum out of their investments.
  • Investment strategies help reduce transaction costs and pay less tax.

Limitations of Investment Strategies

Some of the limitations of investment strategies are as follows:

  • Average investors find it difficult to outperform the market. To earn an average return from investments, it may take them years, whereas professional investors would earn the same return in weeks or months.
  • Even though a lot of research, analysis, and historical data are considered before investing, most of the decisions are taken on a predictive basis. Sometimes, the results and returns may not be as it was anticipated, and it may delay the investors from achieving their goals.


It is very important to have an investment strategy. It will help you rule out poor portfolios and will increase the chances of success. Ask yourself a few basic questions like how much I want to invest? How much return do I need? How much is my risk toleranceRisk tolerance is the investors potential and willingness to bear the uncertainties associated with their investment portfolios. It is influenced by multiple individual constraints like the investors age, income, investment objective, responsibilities and financial condition.read more? What will be my investment horizon? Why did I need to invest? Etc. The clearer you are with your objectives, the better decision you will make regarding your investment. Always lookout for good opportunities and never invest at one go. Building a portfolio is like building a house brick by brick, money by money.

This has been a guide to what are investment strategies and its definition. Here we discuss different types of investment strategies along with advantages and disadvantages. You can learn more from the following investment and asset management articles –

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