Chinese brands, endorsers may go slow on promotions; some pull out ads, some plan to play up make-in-India credentials
Chinese brands and celebrities endorsing them run the risk of the anti-China sentiment if they go all out to promote brands in the prevailing environment, executives at celebrity management companies said. But abruptly terminating contracts that run into crores is not the solution, they said.
Chinese smartphone brands turn to imports for India market as plants struggle: sources
Although manufacturing facilities in India have been allowed since May to resume operations, several smartphone plants are still grappling with labour shortages making it difficult to meet demand that built up during nearly two months of lockdown when sales of phones were not allowed, the sources said.
OnePlus plans 5G lab in India; starts doorstep repair service
Chinese premium smartphone maker OnePlus will establish a fifth-generation (5G) technology lab in India after doubling its R&D employee base here to 600 this year. OnePlus’ Hyderabad research and development centre already helps support 5G smartphones that it makes in India for the North American market.
You could get to use a 5G phone as soon as Feb
Chinese company, iQOO is set to enter Indian markets with 5G phones in early February this year, aiming to sell one million units in 2020 through the online channel initially. The company will launch 5G and 4G variants of its latest premium smartphone featuring high-end specifications, said director of marketing at iQOO.
Xiaomi, Samsung market share rises, Realme slips
Xiaomi and Samsung increased their respective market shares after the festive season from September till November 2019, while BBK Electronics-led Realme became the only brand which lost significant market share for the same period, according to IDC data.
Xiaomi touches $5-billion revenue milestone in India in 2018-19
As per Xiaomi Technology India’s latest regulatory filings with the Registrar of Companies (RoC), the company’s total revenue in 2018-19 grew by 54% to Rs 35,426.92 crore as compared to Rs 23,061.11 crore it had clocked in FY18.
BBK Electronics revenue shows demand intact for Chinese handsets
BBKs two leading brands - Oppo and Vivo have doubled their combined India revenue between April and September this year to Rs 34,500 crore, according to their latest regulatory filings.
Chinese cousins help reduce 71% of Moto sales
“Motorola lost in the sales channel strategy,” said Counterpoint Technology Market Research associate director Tarun Pathak. “Realme gave a strong competition in the online segment, especially in sub $200 (Rs 14,000) segment where Motorola had its strength. Apart from this, their organisation restructuring also had an impact,” he said.
Oppo, Vivo sales jump 67% in FY19
On a standalone basis, Oppo’s sales went up by 80% at Rs 21,524.6 crore, while Vivo grew by 54% at Rs 17,201.79 crore in 2018-19. BBK Electronics also owns OnePlus and Realme smartphone brands whose India sales for FY19 are still not available. BBK Electronics is still not making money in India with both Oppo and Vivo yet to breakeven.
Vivo mulls exports from Indian units
With the new manufacturing facility at WTC Tech Zone in Greater Noida, the BBK Electronic-owned company now provides employment in manufacturing to 10,000 people. It plans to provide 5,000 new jobs under the phase two of its manufacturing expansion, which will start soon.
Vivo Adds 2000 employees, expands annual production by 8.4 mn units
The company is also planning to start the next phase of mobile manufacturing expansion from mid-2020 under which it plans to increase headcount by another 5,000 persons but incremental production capacity will depend on market demand prevailing at that time, Vivo India Director for Brand Strategy Nipun Marya told reporters.
OnePlus TV without an OLED panel may debut soon
Rumours suggest that the TV could probably see the light of the day by the end of 2019.
Bullish Vivo scales up its investment plan to Rs 7,500 cr
Plans aim to increase annual capacity 4x to 100 million units
4-brand owner BBK Electronics unseats Xiaomi
The Chinese company - BBK Electronics, the holding company behind Vivo, Oppo, Realme and OnePlus is close on Xiamis heels.
Apple’s India revenue up 12% to Rs 13,098 crore in FY18
Net profit jumped to Rs 896.33 crore from Rs 373.38 crore, which the industry attributed to the high margin on the iPhone X and Mac computers.
Find us at the office
Darmofal- Broderick street no. 11, 88736 Vatican City, Vatican City
Give us a ring
+90 293 316 242
Mon - Fri, 8:00-14:00